4 core benefits of exhibiting for beginners
There are literally hundreds of benefits for any business at a trade show. We’ve only picked four of them, which could justify the energy, time and money required when exhibiting at a trade show.
The exact business leads you really need
Trade shows offer a dynamic, often frenetic environment where people become intoxicated with the interest, enthusiasm and often the readiness to commit to a deal on the spot. Establishing goals for your team and collaborators and arranging as many meetings as possible with highly targeted leads may keep you all busy for months.
Good (and bad) lessons to be learned
Keep your eyes open during a show, and find the time to walk around to learn about your competitors’ sales or acquisition strategies and tactics; find out what they are doing right and what they are doing wrong. Talk to everyone you can and find out what caught their eye, what they can remember well, and what they don’t.
Keep notes of all information shared at booths and meetings to acquire a sense of how competitive your business is; try to consider this information for the positioning of your brand.
An opportunity for brand growth
Branding is a huge aspect of business success, especially in industries that depend highly on trust and reputation such as imports and exports. With the right strategy, even a small startup can strengthen its brand by exhibiting at a trade show. The opportunities to position your brand at a fair are so diverse that even a small business can do so, with the right strategy. Thus trade shows are also a great opportunity to project your company as a reliable entity, solid enough to be able to afford participating in this type of events. Stay visible and in good company.
In person access in a digital world
The level of access a trade show gives to you and your collaborators is rare. Take full advantage of all opportunities generated before and during the event, be direct and stay ready to embark in operations as the customers and providers will be in a buying or selling mood, or at least will be eager to do their research properly. Both customers and buyers will happily give out their names, contact details and specifics for you to tailor make offers that might be at the closing phase in the next meeting, which you should definitely schedule before you leave the event.